Engagement & Wedding
Lab-grown diamonds have quickly become a popular choice for those seeking beauty, quality, and a more considered approach to fine jewellery. While they share the same brilliance and structure as natural diamonds, choosing the right one goes beyond simply selecting a carat weight or setting. One of the most important decisions you’ll make is the shape of your diamond.
From classic round designs to more distinctive cuts like pear or emerald, lab-grown diamond shapes each bring something unique. They influence how large a diamond appears, how it catches the light, and the overall feel of the piece, whether that’s timeless, modern, or softly romantic.
This guide is designed to make that choice feel simple and intuitive. By exploring the most popular lab-grown diamond shapes, you can begin to understand which styles resonate with you, helping you find a piece that feels both beautiful and effortlessly right.
One of the most helpful things to understand when choosing a lab-grown diamond is how shape can influence its perceived size. Two diamonds with the same carat weight can look noticeably different, simply because of how they’re cut and how much surface area is visible from above.
Elongated shapes, such as oval, pear, and emerald cut, tend to appear larger on the finger. Their extended form creates a greater “face-up” presence, giving a more substantial look without increasing carat weight. This makes them a popular choice for those drawn to a slightly more striking, lengthened silhouette.
In contrast, shapes like round, cushion, and Asscher cuts have a more compact appearance. Their proportions are often deeper, which can make them appear slightly smaller from above, but this also contributes to a sense of balance and refinement.
There’s no right or wrong choice here, it just depends on what you're most drawn to.
Each diamond shape brings its own character, influencing not only how a piece looks, but how it feels to wear. From timeless designs to more distinctive cuts, understanding these subtle differences can help you find a style that feels naturally aligned with you.
The most classic of all diamond shapes, round brilliant cuts are designed to maximise sparkle. Their symmetrical form reflects light beautifully, creating a bright, lively finish that never feels out of place. A round diamond works effortlessly in everything from simple solitaire rings to elegant stud earrings.


Oval diamonds offer a softer, elongated silhouette that feels both elegant and modern. Their shape creates the impression of a larger stone, while also giving a flattering, lengthened look to the hand. It’s a refined alternative to the traditional round cut, with a little added distinction.


With gently rounded edges and a soft, pillow-like form, cushion cut diamonds carry a subtle vintage charm. They have a romantic feel, often paired with settings that enhance their warmth and depth. This is a shape that feels both classic and quietly distinctive.
Combining a rounded end with a tapered point, the pear shape creates a graceful, teardrop silhouette. It naturally draws the eye and offers a slightly more expressive look, while its elongated form gives a sense of added presence. Ideal for those looking for something a little different, without losing elegance.


The heart shape is instantly recognisable and deeply symbolic. Designed with precision to maintain balance and clarity, it offers a romantic and personal touch. It’s a meaningful choice, often chosen to mark special moments or milestones.
Defined by its square shape and step-cut facets, the Asscher cut has a distinct, architectural feel. Rather than sparkle intensely, it offers a more subtle play of light, creating depth and clarity. With its Art Deco influence, it appeals to those drawn to vintage-inspired design.


Emerald cut diamonds are defined by their long, clean lines and understated elegance. Rather than focusing on sparkle alone, this shape creates a soft, mirror-like effect that draws attention to the diamond’s clarity and structure.


A modern classic, the princess cut combines a square shape with brilliant sparkle. It offers a balanced look, structured yet radiant, making it a versatile choice for those who want something contemporary without straying too far from tradition.
Slim and rectangular, baguette cut diamonds are often used to complement a central stone, though they can also stand alone in more minimal designs. Their clean, linear appearance brings a sense of subtle sophistication, perfect for those who appreciate understated detail.


With so many beautiful options available, choosing a lab-grown diamond shape can feel like a big decision, but it doesn’t need to be complicated. The right choice often comes down to what feels most natural to your style and the way you want the piece to be worn.
Start with your personal style: if you’re drawn to timeless, understated jewellery, classic shapes like round or princess offer a familiar sense of balance and brilliance. For a softer, more romantic feel, oval, pear, or cushion cuts bring a gentle elegance. If your style leans more contemporary, emerald and Asscher cuts offer clean lines and a more structured look.
Think about how the diamond will look when worn: some shapes naturally create a more elongated appearance, while others feel more compact and refined. If you prefer a diamond that stands out slightly more on the hand, elongated shapes can offer that effect. For a more subtle, classic finish, rounder or square shapes provide a sense of symmetry and proportion.
Consider the meaning behind the piece: jewellery often marks a moment, and the shape you choose can reflect that. A heart-shaped diamond carries clear symbolism, while a solitaire in a classic cut speaks to simplicity and longevity. Even more distinctive shapes can feel deeply personal when chosen with intention.
Ultimately, there’s no single “right” shape, only the one that feels right to you.
Finding the right lab-grown diamond shape is a personal decision, one that goes beyond appearance alone. Each shape brings its own character. The key is choosing a piece that feels aligned with your style, your preferences, and the moment it represents.
At Diamonds & Co, every piece is carefully crafted and thoughtfully curated to reflect enduring design and exceptional quality, jewellery designed to be worn, loved, and treasured for years to come.
Join our community of jewellery lovers and share the forever piece that tells your story.