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Diamonds & Co

Help | Novuna Finance

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Finance Information

0% Interest (APR Representative) available on sales over £280. Terms apply.

We are delighted to have partnered with Novuna personal finance to offer our customers the opportunity to spread the costs of their purchase over a choice of monthly durations. There are a variety of interest rates, including interest free options and alternative deposit amounts to choose from.

PAYING IN INSTALMENTS FOR ITEMS OVER £280

Competitive finance plans are available for all the jewellery we sell on our website, provided that the order value is a minimum of £280.

The application process is simple; complete and sign the credit agreement for an instant decision. Once the agreement is accepted, simply pay your deposit; it couldn’t be easier!

HOW TO APPLY

Once you have added your purchase to the shopping basket, simply select the Novuna finance option and complete the online application.

TO QUALIFY FOR CREDIT, YOU MUST FULFILL THE FOLLOWING REQUIREMENTS:

  • You must be over 18 years of age.
  • You must be a resident of the UK and have lived in the UK for at least the past 12 months.
  • You must work a minimum of 16 hours per week or be retired with an income or be a homemaker with a spouse in full-time employment.
  • You must have a debit or credit card in your name registered to your address so you can pay your deposit where applicable.
  • You must have a UK bank or building society account which is suitable to accept direct debits.
  • The order can only be delivered to the applicant’s home address.

Unfortunately, we are unable to offer finance to residents of Eire.

APPLYING FOR ONLINE FINANCE

Applying for online finance couldn't be easier or more convenient. When you buy online from Charming International Limited trading as Diamonds & Co. you have the choice of applying for finance by adding your purchase to the shopping basket, selecting the finance option, and completing an online application form. Just follow the simple instructions, entering your personal details as required and we'll do the rest.

The whole process only takes a few minutes and is simple and secure. Once your finance application is approved, you will then be advised of how to sign the finance agreement, and you will also receive an email confirming these details.

Please read the agreement carefully checking that all the details are correct, then either electronically sign the agreement or print and sign the agreement in both boxes. Post the signed agreement to the address shown on the covering letter of the agreement.
Following receipt of your finance agreement and a few additional checks, your goods will be dispatched.

HOW QUICKLY WILL MY FINANCE APPLICATION BE APPROVED?

All finance decisions will be made within 60 seconds. Once you are approved, we will contact you (during working hours Monday to Friday) to arrange delivery. If you your application is referred Novuna’s Underwriting Team will review your application and may request some further information from you before making their decision.

ONCE MY APPLICATION IS APPROVED, WHAT HAPPENS NEXT?

Within minutes of your application being approved, you will be presented with the options to either e-sign or print and return your finance agreement.

If you choose to e-sign your agreement, a PDF of your agreement will be displayed on screen. You should read the agreement carefully before clicking all the relevant sections agreeing to its terms.

Once you have agreed to the terms of the finance agreement Charming International Limited trading as Diamonds & Co will be notified and you need do nothing more.

If you choose to print and return your agreement you should print the agreement, read it carefully and then sign the document following the instructions on the covering letter. This signed document should then be posted to the address shown on the covering letter of the finance agreement.

Note that products will not be allocated to your order until your completed and signed agreement is returned and received by Novuna Personal Finance. Shipment of your goods will follow soon after your agreement has been returned and received.

WHEN DO MY REPAYMENTS START?

Your monthly repayments will begin one month after your purchase has been delivered.

ARE THERE ANY ARRANGEMENT FEES OR HIDDEN EXTRAS FOR CREDIT?

No. There are no arrangement fees or hidden extras.

WILL YOU CREDIT SCORE ME AND IF SO, WHAT DOES THIS MEAN?

Credit scoring is the process used by financial services companies to evaluate the credit risk of new applicants. This technique will be applied to your application for online finance. Credit scoring works by awarding points for each answer given on the application form such as age, income and occupation, together with information obtained from credit reference agencies.

This information allows consistent decisions to be provided, ensuring all applicants are treated fairly. Credit scoring does not discriminate on the grounds of sex, race, religion or disability.

IF YOU DECLINE MY APPLICATION, WHAT IS THE REASON?

In addition to credit scoring, Novuna also takes into account confirmation of your identity, validation of certain application details, existing commitments and information held at the credit reference agencies. Though Novuna is unable to provide you with a main reason for declining your application, it is usually based on one, or a combination of the following:

  • Your credit score (please note that every finance company will score you differently)
  • Adverse credit reference agency information
  • You are considered to be overcommitted
  • You are aged under 18
  • Your existing account performance with other lenders

WHAT TYPE OF INFORMATION DO CREDIT REFERENCE AGENCIES HOLD ABOUT ME?

Some of the information is public information, for example electoral roll, County Court Judgments and bankruptcies. Other lenders may also file information about accounts you hold with them for instance this could include your payment history and outstanding balance on these accounts. Any requests for credit, where a credit reference search has been undertaken, will also be filed, although the result of the request is not recorded.

HOW TO OBTAIN A COPY OF THIS INFORMATION?

Send a request to the relevant credit reference agency, together with details of all addresses at which you have lived over the last 6 years:

  • Experian Limited, Customer Support Centre, PO Box 9000, Nottingham, NG80 7WF
  • Equifax Ltd., Customer Service Centre, PO Box 10036, Leicester, LE3 4FS
  • TransUnion International UK Limited, Consumer Services, PO Box 491, Leeds, LS3 1WZ

The above listed agencies will provide details of information relating to these addresses. If you believe that the information is incorrect, you can ask the agency to correct it.

IF MY APPLICATION IS NOT SUCCESSFUL, CAN I RE-APPLY?

Yes. We acknowledge that circumstances change and just because a previous application has been refused, it does not mean that a further request will automatically be turned down. We do suggest however, that you leave at least 6 months between applications.

CAN I REQUEST DELIVERY TO AN ADDRESS OTHER THAN MY HOME?

In order to safeguard against fraudulent applications, we regret that we're able only to deliver goods to the home address of the applicant.

WHAT IS APR AND RATE OF INTEREST?

The 'rate of interest' is the cost you will pay each year to borrow the money expressed as a percentage rate. It does not reflect fees or any other charges. The 'APR' is a broader measure of the cost of borrowing than the interest rate. The APR reflects the interest rate, and other charges that you pay to get the loan. The FCA description of any APR is “APR stands for the Annual Percentage Rate of charge. You can use it to compare different credit and loan offers. The APR takes into account not just the interest on the loan but also other charges you have to pay, for example, any arrangement fee. All lenders have to tell you what their APR is before you sign an agreement. It will vary from lender to lender.

WHO PROVIDES FINANCE?

Diamonds & Co.

All loan agreements are only available to UK residents over the age of 18 and subject to status. There is a minimum spend, and terms & conditions apply.

Novuna Personal Finance is a trading style of Mitsubishi HC Capital UK PLC. Novuna personal finance is regulated by Financial Conduct Authority. Financial Services Register no. 704348. The register can be accessed through www.fca.org.uk Registered Office: Novuna House, Thorpe Road, Staines-upon-Thames, Surrey, TW18 3HP. Registered in Cardiff under company no. 1630491. ICO registration reference Z5360808.

Charming International Limited trading as Diamonds & Co is acting as a credit broker and offers credit products from Mitsubishi HC Capital UK PLC trading as Novuna personal finance. Charming Internation Limited is the broker and not the lender.

Diamonds & Co acts as brokers for the following lenders:

  1. Novuna
  2. Klarna
  3. Paypal

Charming International Limited trading as Diamonds & Co. Company registration number 15848323. Trading address: First Floor Winston House, 349 Regents Park Road, London, England, N3 1DH. Do Not Post Goods Here.

HOW MUCH CAN I BORROW?

Novuna Personal Finance can approve loans up to a value of £10,000 for you to spend on any jewellery we sell on our website. Credit is subject to status and terms & conditions apply. The minimum order value to pay by finance through Novuna is £280.

HOW ARE MY MONTHLY PAYMENTS MADE?

Your monthly payments are paid by direct debit, so you must have a bank or building society account capable of facilitating this. Your first payment is usually due one month after the date of your finance agreement and subsequent payments monthly thereafter, for the duration of the repayment period until the loan is paid in full.

WHAT TYPE OF JEWELLERY CAN I BUY ON FINANCE?

You can use finance to buy any jewellery we sell on our website provided the minimum value is £280.

WHAT LENGTH OF REPAYMENT IS AVAILABLE?

You can choose loan durations of 6, 9 or 10 months, with no arrangement fees or hidden extras.

FINANCE EXAMPLE

The following example illustrates a purchase of £1000 with a 10% deposit, interest free and payable over 6 months

  1. Total amount: £1000

  2. Loan amount to be repaid: £900

  3. Annual fixed rate of interest: 0%

  4. Total amount payable (inc. deposit): £1000

  5. Deposit you pay: £100

  6. Repaid Over: 6 months

  7. Representative APR: 0% APR

  8. Monthly repayment: £150

IS A DEPOSIT REQUIRED?

Yes, a minimum 10% deposit will need to be paid upon acceptance.

CAN I CHANGE MY PAYMENT DATE

Customers can change their payment date once they have received their welcome documents.

CAN I MAKE ADDITIONAL PAYMENTS?

Yes, customers can make additional payments at any time free of charge.

CAN I PAY OFF MY LOAN EARLY?

Yes absolutely. If you want to settle your loan agreement early, simply contact Novuna Personal Finance. They will calculate and notify you of the settlement figure. Your settlement figure and date are calculated in line with the Consumer Credit Act.

CAN I CHANGE MY DIRECT DEBIT DETAILS?

Yes, please call NOVUNA Customer Service team on 0344 375 5500 to discuss this in further detail.

HOW DO I VIEW MY BALANCE?

The quickest and easiest way for customers to view their balance is by managing their account online. Customers can create an account or access a pre-existing account at https://my.novunapersonalfinance.co.uk/oss2/customer/

Complaints

On the rare occasion that we do receive a complaint, we take it very seriously. If you are unhappy with the any aspect of the goods you purchased with us, you may contact us in any way you prefer. Our contact details are as follows:

Phone: 02073779746
Email: [email protected]
Address: Charming International Ltd, Mariner House, 32-33 Greville street, London EC1N 8TB

If your complaint relates to your finance agreement

If your complaint relates to the finance linked to your purchase you can still let us know about this, but we will forward it on to your credit provider Novuna. Novuna will acknowledge your complaint and investigate it thoroughly and issue their response within eight weeks.

What to do if you can't reach an agreement

If you are not satisfied with Novuna’s response to your complaint relating to the finance agreement, you may be able to refer the matter to the Financial Ombudsman Service. You must contact them within six months of the date of Novuna’s final response letter to you.

They can be contacted in the following ways:

Further details can be found on the Financial Ombudsman Service website: www.financial-ombudsman.org.uk

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©2026 All Rights Reserved | Diamonds & Co London
Credit subject to status and affordability. Terms & Conditions Apply. Charming International Limited trading as Diamonds & Co is not a lender. Credit is subject to status and affordability, and is provided by Mitsubishi HC Capital UK PLC.